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Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: ted.com/membership Follow TED! X: twitter.com/TEDTalks Instagram: www.instagram.com/ted Facebook: facebook.com/TED LinkedIn: www.linkedin.com/company/ted-conferences TikTok: www.tiktok.com/@tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: go.ted.com/johnmullins youtu.be/eHJnEHyyN1Y TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at media-requests.ted.com #TED #TEDTalks #business
