Social proof is a powerful factor in any purchasing decision. When people visit your online course page, they want to know if others are taking your course and what the feedback is. By adding student reviews, you can show off your successful students and convince visitors that you're the real deal.
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Student reviews are a great way to sell more courses and the way that works is through social proof.
And essentially, you allow your students to provide you with some feedback on your course in the form of a review. Very easy for them to do it, they give you a star rating a little bit of a write up, that automatically goes to you, you get to approve it or disapprove it. And if you choose to approve it, that goes live on your course sales pages and is displayed for the world to see.
What that means is it's a little bit of extra social proof for people checking out your online course. And I know personally with my online courses, when I added student reviews and student testimonials to my sales pages, I saw over a 30% increase in my online course sales.
And it's just the magic of psychology of people checking out what other people think about you, reading those positive reactions and wanting to dive in, because it feels like a much less biased approach than your typical sales language.
So, it works really well, I definitely recommend you try it out and I hope it helps you with your online courses. Legal Disclaimer: Thinkific is a trademark of Thinkific Labs Inc., a publicly traded company listed on the TSX (Ticker Symbol: THNC). The information and content presented are intended for general educational purposes only. While we strive to provide accurate and up-to-date information, we make no representations or warranties of any kind, express or implied, regarding the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this presentation for any purpose. The use of any information or presentation materials is at your own risk.
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