www.simplymoi.uk SimplyMoi is owned by a British couple of Jamaican and Sierra Leonean descent who are both long-term advocates and users of natural products for the hair. As they lay in bed one Sunday morning of May 2015, the couple had an eureka moment while discussing how difficult it can be to look after textured hair safely and effectively. They felt that lack of knowledge and limited access to plant-based products are the main hindrances. Fast-forward to June 2016, SimplyMoi, a registered trademark and a private limited company, was launched. With a mission at hand, the couple spent months developing their concept and sourcing high quality brands that don't cut corners to meet mainstream production. They intentionally sought small, independent, niched brands, whose products contain high level of natural ingredients (not just a few dose) and are geared towards those with textured hair, whether it is kinky/tightly-coiled, curly, wavy and even chemically-relaxed. If you are conscious about what you put on your hair and where you shop, SimplyMoi is the online store for you. Together we can embrace the versatility and magicality of textured hair.